Know Your Truck
Hino Australia says its 300 Series 4x4 is finding success in an unexpected market – with farmers and foresters showing "considerable interest" in the vehicles.
ATN reviewed the off-roader in February following its launch late last year, with technical editor Steve Brooks saying the vehicle had helped inspire "a level of excitement and confidence within the Hino camp".
Six months after it was launched for sale in Australia, Hino says the 4x4 is surpassing its targets and proving it was worth the wait.
Hino Australia general manager of brand and franchise development Bill Gillespie says the versatility and capabilities of the truck have afforded Hino new areas of opportunity.
"In terms of trucks delivered, we have captured almost 20 per cent of the light duty 4x4 market in only six months, a result we are proud of but not surprised by," Gillespie says.
"The real story is in our customer order intake – at the end of April, we increased our orders by 71per cent on our April year to date target."
While the company had expected the model to do well with mining, rental and emergency services markets, Gillespie said regional dealerships had also seen strong sales, to farmers attracted by its 7,500kg gross vehicle mass and 4x4 capabilities.
"This 4x4 segment of the light duty truck market is expected to finish between 800 and 900 units at the end of 2018, which is an increase of over 33 per cent from 2017," Gillespie says.
"Market interest and customer orders of the 300 Series 4x4 have been so strong that we have accelerated our forecasts for the next two calendar years significantly to meet market opportunities."
Truck Assist | Know Your Truck
Get ready for the most comprehensive-ever evaluation of all the popular utes on sale in Australia!
Bauer Media’s Transport and Machinery titles, in conjunction with Australia’s leading 4WD magazine, 4x4 Australia, and Australia’s leading car magazine, Wheels, has gathered together all of the popular utes for a week-long knockout to find out just what is Australia’s best ute overall.
Ford Ranger: Big and brawny and Australia’s most popular 4WD ute in 2017
Holden Colorado: 500Nm of torque can’t be wrong! That’s more than Ranger.
Isuzu D-Max: Much loved thanks to its service simplicity and reliability. The mechanic’s favourite.
Mazda BT-50: Shares much with the Ford Ranger including a 3.2-litre five-cylinder engine but generally cheaper to buy.
Mitsubishi Triton: Smaller than most competitor utes but Australia’s cheapest mainstream ute and third-best selling 4WD ute overall.
Mercedes Benz X-Class: The new ute on the block based on the Nissan Navara. This is its first outing.
Nissan Navara: Its coil sprung rear suspension has been revised after earlier load-carrying shortfalls.
Toyota Hilux: Australia’s most popular ute (and has been for years) if you add 2WD sales to its 4WD sales.
Volkswagen Amarok V6: Powerhouse V6 diesel pumps a mighty 180kW, all kept under control by full-time 4WD.
Over a gruelling five days at the Melbourne 4×4 Training and Proving Ground at Werribee near Melbourne, all of the utes will undergo a series of test to determine the winner. The tests include:
No fewer than seven judges, some with many decades of vehicle-testing experience, will conduct and oversee the tests.
Our judges include Cobey Bartels from Owner Driver, Fraser Stronach, Matt Raudonikis and Justin Walker from 4x4 Australia and Ash Westerman, Byron Mathioudakis and Daniel Gardner from Wheels.
Full results will be published both online as well as in special editions of ATN (#382 – on sale July 24), Deals on Wheels (#329 – on sale July 9), Owner Driver (#306 – on sale July 9), Earthmovers & Excavators (#348 – on sale July 23), Farms & Farm Machinery (#361 – on sale July 19), 4x4 Australia (on sale July 19) and Wheels (on sale July 12).
In the meantime, check Facebook to keep up with the action direct from this week’s shootout!
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