A quick step by step guide that could save you a headache!
Nothing would frustrate you more if you began registering a business name to find out that another person beat you to the post. A good example is very close to home for our team at next Thursday.
How many of you got the two brand names Amart Sports and Super Amart confused at one point? Their client Super Amart ended up changing its name after 47 years to make it clear that they sold furniture, not football boots! In fact, Amart Sports ended up changing their brand name to Rebel Sports following the acquisition by Super Retail Group in order to further remove any confusion between the brands. Imagine what these two brands had to invest to rebrand their stores?
So, it’s critical you register a business name that separates your company from others in your local market. Depending on the category you operate in and your positioning (being a challenger or disruptor), the name you choose will influence how your audience resonates with your brand.
But firstly, what searches should you do to ensure your name is original?