Nothing would frustrate you more if you began setting up and building your business to find out that another person beat you to the post. The damage it would do to your potential growth and earnings is massive to say the least.
A good example is very close to home for our team at next Thursday. How many of you out there reading this got the two brand names Amart Sports and Super Amart confused? Our client Super Amart ended up changing its name after 47 years to make it clear what they sold – only Furniture, not football boots! In fact, Amart Sports ended up changing their brand name to Rebel Sports following the acquisition by Super Retail Group in order to further remove any confusion between the brands. Imagine what these two brands had to invest to rebrand their stores?
So, it’s critically important you have a brand name that gives you a place at the conversation table. Depending on the category you operate in, your positioning e.g. being a challenger, or disruptor, will influence what name you choose that resonates with your audience. But firstly, what searches should you do to ensure your name is original?
These are the three main things to do and the signs will show up early if the idea you have for your name is already taken. Yes, you can be creative and use acronyms for your business name, or add numerals to make it GR8T, but unless you’re going to spend big bucks to make your business name number 1 on google, or top of mind with your audience, then we would always advise being unique and stake your claim as the best way to engage and build a long standing relationship with your customer base.
The team at next Thursday have created and launched numerous brands, including Amart Furniture, so if you need some advice in this space, feel free to contact me and we’ll help your business get off to a prosperous start in life.
Perhaps it has a history tied to your community or it played an important role in your town.
We’d also like you to tell us where you think the truck should live once it has been restored to its former glory. Maybe a heritage museum or regional town centre?
In order to be considered, the truck needs to be available for restoration and, at the very least, have a cab and chassis.
Our aim is for the truck to be restored, donated to the community and put on display for everyone to enjoy.
Do you know where our next restoration project is?
Is it sitting in your backyard? Did you see it in a truck graveyard during your travels?
TELL US ABOUT IT BELOW OR IN THE FORUM SO WE CAN CREATE A SHORTLIST!
The truck will then be chosen by a public vote!
P.S Don't forget to tell your friends!
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