Small Business Corner
The Rule of thumb with competitions is unless you’re running ‘a game of skill’, you’ll need to apply for competition permits, that is unless you’re only letting Queenslander’s enter, then you can do a random draw. You’ll need to display your permit numbers on all advertising and direct people to your website for full terms and conditions. A game of skill on the other hand is when a competitor must do something challenging in order to win, not just a random winner picked from a barrel. Here’s a company you can use to register for competition permits: https://www.competitionpermits.com.au/ Also, another thing to remember is random winners need to be advertised in national newspapers – something to factor into your budgets.
Outside of the topic of permits, which can be a game changer for some competition organisers, here’s some other tips:
If you need help with your competitions and promotions, feel free to contact me at next Thursday.
Dan Adler | Small Business Corner
All billboard companies will accept a booking if you call them direct. In fact, they’ll even get the artwork done for you if you need help with that too. If you spot the billboard you want to advertise on, look in the corner for the media company’s logo and make contact with them. I’m sure they’ll give you good advice whether this site is best suited to your business objectives.
At next Thursday, we love outdoor. It’s actually a challenging format to nail, so here’s a few tips.
If you need help with your creative, feel free to contact Dan at next Thursday.
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